The incredible story of Disney, from its beginnings to an empire
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Behind the scenesWalt DisneyMickey Mouse
The studio's most famous character was born from the loss of a rabbit. On October 16, 1923, Walt and Roy Disney founded the Disney Brothers Cartoon Studio in Hollywood, carried by the Alice Comedies and then by Oswald the Lucky Rabbit, whose rights slipped out of their hands. Walt then created Mickey Mouse with Ub Iwerks, launched in 1928 by Steamboat Willie, one of the first cartoons with synchronized sound. Then came Snow White and the Seven Dwarfs (1937), Disneyland in 1955, and the acquisitions of Pixar (2006), Marvel (2009) and Lucasfilm (2012).
Summary
- Introduction: The Incredible Story of Disney
- 1923: The Studio is Born
- 1928: The Arrival of Mickey Mouse
- 1937: Snow White, the First Feature Film
- From Disneyland to a Global Empire
- Anecdotes
- Summary Table
- FAQ
Introduction: The Incredible Story of Disney
From two brothers in a small Hollywood studio to a global entertainment empire: the story of Disney is one of the most fascinating of the 20th century.
📘 For the Pixar chapter, also read about the Disney-Pixar merger.
1923: The Studio is Born
On October 16, 1923, Walt Disney and his brother Roy founded the Disney Brothers Cartoon Studio in Hollywood. Their first successes were the Alice Comedies, followed by the character of Oswald the Lucky Rabbit.
🔑 Oswald the Lucky Rabbit is one of the very first characters born in the Disney brothers' studio; the Cars ones you can keep right on your key ring with our Cars keychains.

1928: The Arrival of Mickey Mouse
After losing the rights to Oswald, Walt created his most famous character with Ub Iwerks: Mickey Mouse. With Steamboat Willie (1928), one of the first animated films with synchronized sound and the first to achieve widespread success, Mickey became a star.

1937: Snow White, the First Feature Film
In 1937, Disney took a wild gamble: producing an animated feature film. Snow White and the Seven Dwarfs, nicknamed "Disney's Folly," triumphed and ushered in the era of great classics.
🍿 Stretching a cartoon across a whole feature film was a risky bet: Snow White won it the nickname "Disney's Folly". For the full screening on your own couch, pull one of our Cars blankets over your knees.

From Disneyland to a Global Empire
This was followed by parks (Disneyland opened in 1955), television, and then strategic acquisitions: Pixar (2006), Marvel (2009), Lucasfilm (2012). Disney became the world's leading entertainment group. See also Steve Jobs' role.

🧢 Sleeping Beauty Castle has watched over Disneyland, in California, since 1955: for your own day at the park, our Cars caps beat a sunburn.
Anecdotes
- the studio was born on October 16, 1923
- Steamboat Willie (1928) launched Mickey Mouse
- Snow White (1937) was the studio's first animated feature film
- Disneyland opened its doors in 1955

Summary Table
| Element | Detail |
|---|---|
| Foundation | October 16, 1923, Disney Brothers Cartoon Studio |
| Founders | Walt and Roy Disney |
| Iconic Character | Mickey Mouse (Steamboat Willie, 1928) |
| 1st Feature Film | Snow White (1937) |
| 1st Park | Disneyland (1955) |
| Key Acquisitions | Pixar (2006), Marvel (2009), Lucasfilm (2012) |
FAQ — Frequently Asked Questions
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When was Disney founded?On October 16, 1923, by Walt and Roy Disney.
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What was Disney's first feature film?Snow White and the Seven Dwarfs, released in 1937.
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When did Mickey Mouse first appear?In 1928, with the short film Steamboat Willie.
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When did Disneyland open?In 1955, in California.