How did the merger between Disney and Pixar happen?
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Behind the scenesPixarBob Iger
The marriage very nearly never happened: Steve Jobs and Michael Eisner no longer got along. Linked since Toy Story (1995) by a simple distribution agreement, Disney and Pixar saw their collaboration under threat. The arrival of Bob Iger, who succeeded Eisner in 2005, changed everything: he relaunched the negotiations and proposed an acquisition. Announced in January 2006 and finalized in May, the deal amounted to $7.4 billion in stock and made Jobs Disney’s largest individual shareholder. This article retraces those stages.
Summary
- Introduction: The Disney-Pixar Merger, a Historic Marriage
- Context: A Strained Partnership
- Bob Iger's Arrival
- 2006: The $7.4 Billion Acquisition
- Lasseter and Catmull at the Helm
- Anecdotes
- Summary Table
- FAQ
Introduction: The Disney-Pixar Merger, a Historic Marriage
In 2006, two animation giants united: Disney acquired Pixar. A $7.4 billion deal that redefined animated cinema.
📘 For Steve Jobs' key role, also read Steve Jobs and Pixar.

Context: A Strained Partnership
Since Toy Story (1995), Disney and Pixar had been linked by a distribution agreement. But relations between Steve Jobs and Disney's then-CEO, Michael Eisner, had deteriorated to the point of threatening the collaboration.
🧥 Steve Jobs faced Michael Eisner in a black turtleneck, without a single color on the board; your own wardrobe can carry a lot more, and that is exactly what our Cars sweaters and sweatshirts are there for.

Bob Iger's Arrival
The turning point came with Bob Iger, who succeeded Eisner in 2005. Convinced of Pixar's value, he relaunched negotiations and proposed an acquisition rather than a simple contract renewal.

2006: The $7.4 Billion Acquisition
The acquisition was announced in January 2006 and finalized in May: Disney acquired Pixar for $7.4 billion in stock. Steve Jobs became Disney's largest individual shareholder.

🪧 In Emeryville, a sign above the gate announces Pixar Animation Studios to everyone walking past; to announce who lives behind your own bedroom door, our Cars metal decorative signs play exactly the same part.
Lasseter and Catmull at the Helm
A major consequence: John Lasseter and Ed Catmull, Pixar's creative masterminds, took over creative leadership of Walt Disney Animation Studios, revitalizing Disney's in-house animation.

Anecdotes
- the merger was announced in January 2006 and finalized in May 2006
- amount: $7.4 billion, in stock
- Bob Iger made it one of his first major decisions as CEO
- Lasseter and Catmull then oversaw all Disney animation

🧵 The Walt Disney Animation Studios building, in Burbank, is topped by a huge blue wizard hat covered in stars; an emblem that size will never fit on a jacket, but our Cars badges and patches sew straight onto yours.
Summary Table
| Element | Detail |
|---|---|
| Year | 2006 (announced Jan, closed May) |
| Amount | $7.4 billion (stock) |
| Initiator for Disney | Bob Iger |
| Creative Consequence | Lasseter & Catmull lead Disney Animation |
| Effect for Jobs | Largest individual Disney shareholder |
FAQ — Frequently Asked Questions
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When did Disney acquire Pixar?In 2006: announced in January, finalized in May.
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How much did the merger cost?$7.4 billion, paid in Disney stock.
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Who made the merger possible?Bob Iger, Disney's new CEO, who re-engaged with Pixar after the tensions of the Eisner era.
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What did the merger change for Disney?John Lasseter and Ed Catmull took over creative leadership of Walt Disney Animation Studios.