Tex Dinoco: Oil tycoon and Piston Cup patron
Share
826 words | Reading time: 5 minutes
CharacterDinocoPiston Cup
A golden Cadillac with longhorn horns reigns over the most coveted sponsor of the Piston Cup. Tex Dinoco, a 1975 Coupe de Ville, runs the Dinoco oil empire and long supported The King before looking for a successor to him. At the end of Cars, he offers his blue colors to Lightning McQueen, who declines out of loyalty to Rust-eze; the team returns in Cars 3 as Cruz Ramirez's sponsor. H.A. "Humpy" Wheeler, promoter of the Charlotte Motor Speedway, voices him in the original version. This portrait details the patron.
Summary
- Introduction: Tex Dinoco, the Piston Cup Tycoon
- Who is Tex Dinoco?
- Dinoco, the Dream Team
- Tex's Personality
- Anecdotes
- Summary Table
- FAQ
Introduction: Tex Dinoco, the Piston Cup Tycoon
In the world of Cars, Tex Dinoco is the wealthy owner of the Dinoco team, the most prestigious oil brand in the championship.
📘 To discover its historical champion, also read The King.

💰 Tex's fortune comes straight from oil and keeps the Dinoco team rolling; yours will sit far more quietly in one of our Cars purses and wallets.
Who is Tex Dinoco?
Tex Dinoco is an imposing 1975 gold Cadillac Coupe de Ville, adorned with longhorn horns. A Texan at heart, he runs the Dinoco empire and sponsors the best cars in the Piston Cup.

Dinoco, the Dream Team
Dinoco is the most coveted sponsor on the circuit: it's the team Lightning McQueen dreams of joining at the beginning of Cars 1. Tex long supported The King there, and is looking for a successor to wear his blue colors.

👕 After The King, Tex is still looking for a successor worthy of wearing the Dinoco blue; you have no sponsorship deal to sign to show those colours, just one of our Cars T-shirts to pull on.
Tex's Personality
- warm, generous, and good-natured
- proud of his Texan roots
- a connoisseur of car racing
- loyal to his drivers

Anecdotes
- Tex is voiced in the original version by H.A. "Humpy" Wheeler, famous promoter of the Charlotte Motor Speedway
- he is a golden 1975 Cadillac Coupe de Ville, with longhorn horns
- at the end of the film, he offers Lightning McQueen to join Dinoco — who refuses out of loyalty to Rust-eze
- Dinoco reappears in Cars 3 as Cruz Ramirez's sponsor

🐂 Tex wears his longhorn horns on the grille of a golden 1975 Cadillac Coupe de Ville; your own car will happily settle for our Cars seatbelt covers on the back seat.
Summary Table
| Element | Detail |
|---|---|
| Car Type | Cadillac Coupe de Ville (1975) |
| Color | Gold, longhorn horns |
| Role | Owner of the Dinoco team |
| Historical Driver | The King |
| Original Voice Actor | H.A. "Humpy" Wheeler |
| Appearances | Cars 1, 3 |
FAQ — Frequently Asked Questions
-
Who is Tex Dinoco in Cars?Tex is the owner of the Dinoco team, a gold 1975 Cadillac and the most prestigious patron of the Piston Cup.
-
What is Dinoco?Dinoco is the most coveted oil brand and racing team in the championship, which Lightning McQueen dreams of joining.
-
Who voices Tex in the original version?Tex is voiced by H.A. "Humpy" Wheeler, promoter of the Charlotte Motor Speedway.
-
What car is Tex Dinoco?A golden 1975 Cadillac Coupe de Ville, adorned with longhorn horns.
The Oil Tycoon
Cars Owner of Dinoco Car - Tex Dinoco
Tex Dinoco in diecast, Texas accent sold separately: the patron every team dreams of having.