Rusty Rust-eze : cofondateur du sponsor de Flash

Rusty Rust-eze: co-founder of Flash's sponsor

801 words | Reading time: 5 minutes

CharacterRust-ezeCar Talk

Lightning McQueen's very first sponsor was born in a mother's garage. Rusty Rust-eze, a small 1963 Dodge Dart with a rusted, faded green body, launched with his brother Dusty the Rust-eze company and its medicated bumper ointment, in Boston, in the early 1990s. It is Mack who introduces Lightning McQueen to them. In the original version, Rusty is voiced by Tom Magliozzi, from the radio show Car Talk, who died in 2014. This profile retraces his story and his appearances.

Summary

Introduction: Rusty Rust-eze, co-founder of Lightning's first sponsor

In the world of Cars, Rusty Rust-eze is, with his brother Dusty, the co-founder of Rust-eze, Lightning McQueen's very first sponsor.

📘 To discover his brother, also read Dusty Rust-eze.

🚗 From Lightning to supporting characters, find the entire cast in Cars miniature cars.

The Rust-eze booth under a marquee: Rusty, a small rusty green sedan, and his brother Dusty, a van, in front of large Rust-eze banners featuring Lightning McQueen
The Rust-eze booth in Cars: the medicated bumper ointment brand founded by Rusty and his brother Dusty, Lightning McQueen's very first sponsor.

Who is Rusty Rust-eze?

Rusty Rust-eze is a small 1963 Dodge Dart, with a rusted, faded green body. With his brother Dusty, he founded the Rust-eze company and its famous bumper medical balm.

🖼️ For decor, shift into high gear with our Cars posters.

Close-up of Dusty, a washed-out green van with Dodge lettering on the hood, and of Rusty, a small rusty green sedan with tufts of grass on the roof, both smiling
Rusty, on the right: the little 1963 Dodge Dart with faded green bodywork, here alongside his brother Dusty.

The story of the Rust-eze brothers

Originally from Boston, Rusty and Dusty launched their business from their mother's garage in the early 1990s. It was through Mack that they met Lightning McQueen and became his first sponsors.

☕ The finish line of every morning: a good coffee in a Cars mug.

Rusty and Dusty parked side by side in the glass hall of the Rust-eze Racing Center, facing Lightning McQueen in the red Rust-eze colours
The two brothers alongside Lightning McQueen in Cars 3, in the colours of Rust-eze, the company they launched from their mother's garage in Boston.

Rusty's personality

  • jokester and good-natured, always ready to crack a joke
  • accomplice and inseparable from his brother Dusty
  • proud of his humble but sincere company
  • sincerely attached to Lightning McQueen
Rusty on the left and Dusty on the right, all smiles on either side of the entrance to their Rust-eze booth, an old rusty car parked between them under the brand's logos
Proud of their modest business, Rusty and his brother Dusty run the Rust-eze booth and its bumper ointment together.

Anecdotes

  • Rusty is voiced in English by Tom Magliozzi, one of the brothers from the radio show Car Talk
  • the line "Don't drive like my brother!" echoes the show's signature phrase
  • he is a 1963 Dodge Dart with a rusty green color
  • after Tom Magliozzi's death in 2014, archive recordings were used for Cars 3
Rusty and Dusty surrounded by boom microphones and press cars, in front of the grandstands of a racetrack and a Rust-eze banner
Facing the microphones: in the original version, Rusty speaks with the voice of Tom Magliozzi, host of the radio show Car Talk.

Summary table

Element Detail
Car type Dodge Dart (1963)
Color Faded rusty green
Role Co-founder of Rust-eze, Lightning McQueen's sponsor
Brother Dusty Rust-eze
English voice Tom Magliozzi (Car Talk)
Appearances Cars 1, 3
Cars Rusteze Satchel

In Rust-eze colors

Cars Rusteze Satchel

The Rust-eze satchel to show off Lightning McQueen's historic sponsor for back to school.

€49.90 View product

🏁 Explore other products in the Cars back-to-school collection.

FAQ — Frequently Asked Questions

  • Who is Rusty Rust-eze in Cars?
    Rusty is a 1963 Dodge Dart, co-founder with his brother Dusty of the Rust-eze company, Lightning McQueen's first sponsor.
  • Where does the Rust-eze company come from?
    Rusty and Dusty launched it from their mother's garage in Boston, in the early 1990s.
  • Who voices Rusty in the original version?
    Rusty is voiced by Tom Magliozzi, host of the radio show Car Talk.
  • What kind of vehicle is Rusty Rust-eze?
    He is a 1963 Dodge Dart with a rusty green body.
↑ Back to top
Back to blog